Organizational network analysis tools help companies understand collaboration patterns and workplace dynamics through data-driven insights. Leading platforms like Worklytics integrate with 25+ workplace tools to generate comprehensive metrics while maintaining GDPR/CCPA compliance through sophisticated data anonymization, enabling organizations to identify influencers, bottlenecks, and optimize team effectiveness.
• The global Graph Analytics market is projected to grow from $2.3 billion in 2024 to $11.3 billion by 2030, reflecting a 30.4% CAGR
• Worklytics generates 400+ metrics from workplace data while automatically anonymizing information to protect employee privacy
• Microsoft Viva Insights offers transparent pricing at $48/user/year but limits analysis primarily to Microsoft 365 data
• Modern ONA platforms track core metrics including in-degree, out-degree, eigen-centrality, and betweenness-centrality to reveal organizational dynamics
• AI adoption reached 72% in companies during 2024, making AI usage tracking a critical new ONA capability
• Leading platforms now provide industry benchmarks to compare collaborative networks against peer organizations
The organizational network analysis (ONA) software market is experiencing unprecedented growth in 2025. The global market for Graph Analytics was valued at US$2.3 Billion in 2024 and is projected to reach US$11.3 Billion by 2030, growing at a CAGR of 30.4%. This surge reflects a broader transformation in how companies understand their internal dynamics.
According to IDC research, "The fusion of AI/ML and GenAI within BIA software will continue to evolve the market and revolutionize how organizations harness data for decision-making, pushing the boundaries of insight generation, self-service analytics, and data culture." This convergence is pushing the boundaries of insight generation, self-service analytics, and data culture.
The Network Analytics market, valued at $1092 million in 2025, is projected to expand at a CAGR of 15.7% through 2033. As businesses increasingly adopt these solutions, they're gaining actionable insights from network data, enabling proactive problem resolution and enhanced customer experiences.
ONA software is particularly hot because the space is growing tremendously, with growth accelerating rapidly in the past couple of years. Organizations are discovering that traditional approaches to understanding collaboration patterns no longer suffice in today's complex, distributed work environments.
Organizational Network Analysis is a powerful tool that uncovers informal communication patterns, identifies key influencers, highlights silos and fosters collaboration. At its core, Social Network Analysis uses networks to understand social structures, where nodes represent entities and edges represent relationships between those entities.
In the context of people analytics, ONA provides visibility into how information actually flows through your organization, not just how the org chart says it should. This reveals the true dynamics of workplace collaboration and productivity.
Common ONA metrics organizations track include:
Worklytics makes it particularly easy to access these common ONA metrics, including in-degree, out-degree, eigen-centrality, betweenness-centrality and more. Understanding these metrics helps identify collaboration bottlenecks, key influencers, and opportunities to improve organizational effectiveness.
Selecting the right ONA platform requires careful consideration of several critical factors that impact both immediate implementation and long-term success.
Data Integration Capabilities
Modern ONA tools must seamlessly connect with your existing tech stack. As Worklytics demonstrates, leading platforms integrate with over 25 tools, ensuring comprehensive visibility into organizational collaboration patterns.
Privacy and Compliance Standards
With data protection regulations tightening globally, privacy-first design is non-negotiable. Look for platforms that use data anonymization and aggregation to ensure compliance with GDPR, CCPA, and other data protection standards.
AI-Readiness and Advanced Analytics
The Forrester Wave evaluation uses 19 current-offering criteria and six strategy criteria to assess platforms, reflecting the market's growing complexity and enterprise demand.
Benchmarking Capabilities
Leading platforms provide industry benchmarks to compare your organization's collaborative networks against peers, helping identify areas for improvement.
Cost Structure and ROI
Evaluate both upfront and ongoing costs against expected benefits. Consider platforms that demonstrate clear paths to ROI through improved collaboration and productivity metrics.
For organizations looking to track AI adoption, modern ONA tools should also provide insights into how new technologies are being adopted across different teams and departments.
Worklytics stands out in the crowded ONA landscape through its comprehensive approach to workplace analytics. The platform ingests transaction data from over 25 commonly used tools, then anonymizes, cleans, and aggregates this data to generate meaningful metrics and network graph details.
What sets Worklytics apart is its privacy-first architecture. The platform uses data anonymization and aggregation to ensure compliance with GDPR, CCPA, and other data protection standards, while still delivering actionable insights.
The platform generates and pushes 400+ metrics, providing comprehensive coverage of workplace dynamics and collaboration patterns. This includes everything from basic network metrics to sophisticated AI adoption tracking, helping organizations understand patterns like why 85% of employees hired in the last 12 months use AI weekly versus only 50% of those with 10+ years at the company.
Worklytics automatically anonymizes or pseudonymizes data to protect employee privacy, secure data and ensure compliance. This privacy-first approach doesn't compromise analytical power; organizations still gain deep insights into collaboration patterns, productivity trends, and organizational dynamics.
The platform's real-time capabilities mean leaders don't have to wait for quarterly surveys or annual reviews to understand what's happening in their organization. Insights flow continuously, enabling proactive interventions and data-driven decision-making.
The ONA software market features several strong competitors, each with distinct approaches to organizational analytics. Understanding their strengths and limitations helps organizations make informed decisions.
Viva Insights helps organizations understand the impact of hybrid work on people and business while tackling organizational challenges. Meanwhile, AvePoint tyGraph provides a comprehensive overview of your organization's connections, actions, and productivity beyond what you can see in native Microsoft analytics.
Polinode was designed as a tool for organizational network analysis, visualizing and understanding the informal networks, collaboration patterns and information flows within organizations. The Cognitive Network Analyzer combines Organizational Network Analysis with embedded AI agents, giving leaders visibility and tools to scale development, drive performance, and accelerate change.
Microsoft Viva Insights offers native integration within the Microsoft 365 ecosystem. Viva Insights helps organizations understand the impact of hybrid work on people and business while tackling organizational challenges.
The platform provides data-driven, privacy-protected insights and actionable recommendations for improving productivity and wellbeing. However, its analytics are largely confined to Microsoft 365 data, limiting visibility into collaboration happening in other tools like Slack, Zoom, or specialized development platforms.
Viva Insights excels at providing personal productivity insights and manager dashboards but lacks the comprehensive multi-platform integration that Worklytics offers. Organizations heavily invested in Microsoft infrastructure may find it convenient, though they sacrifice broader organizational visibility.
AvePoint tyGraph's audience segmentation features give you the ability to filter usage data by group, including division and job title. The platform captures sentiment, keyword, and topic analyses without the need for surveys.
tyGraph shines with its ability to analyze communication patterns within an organization, particularly for Microsoft 365 environments. It provides IT leaders with a long-range perspective of their organization's Microsoft 365 investment.
While powerful for Microsoft-centric organizations, tyGraph lacks the extensive cross-platform integration capabilities that Worklytics provides. Organizations using diverse collaboration tools may find its insights incomplete.
Polinode includes a very general social network analysis tool that includes the ability to upload any type of network data, making it useful for social network analysis more generally as well as organizational network analysis.
The platform excels in visualization and flexibility, allowing organizations to create custom network analyses. Founded by Andrew Pitts, a leading provider of organizational network analysis software and solutions for enterprises, Polinode offers sophisticated analytical capabilities.
However, Polinode requires more manual data preparation compared to Worklytics' automated ingestion from 25+ platforms. Organizations seeking turnkey solutions with minimal setup may find Worklytics more suitable.
Cognitive Network Analyzer goes further than most people analytics tools by embedding AI agents that translate insights into immediate interventions, connecting the right people, triggering tailored communications, and tracking outcomes over time.
The platform maps collaboration patterns, influence flow, and silos while revealing emerging informal leaders with high network influence. It seamlessly integrates with tools like Microsoft 365, Google Workspace, Slack, and HRIS systems.
While innovative in its AI-driven approach, Cognitive Network Analyzer focuses more on interventions than comprehensive analytics. Organizations needing deep analytical capabilities alongside intervention tools may prefer Worklytics' broader metrics coverage.
| Platform | Integration Coverage | Privacy Features | AI Capabilities | Pricing Model |
|---|---|---|---|---|
| Worklytics | 25+ tools including Slack, Office 365, GitHub | GDPR/CCPA compliant anonymization | 400+ metrics with AI adoption tracking | Enterprise pricing based on users |
| Microsoft Viva Insights | Native Microsoft 365 integration | Built-in privacy controls | Copilot integration for productivity tips | $48/user/year |
| AvePoint tyGraph | Deep Microsoft 365 analytics | Self-service configurable PII protection | Sentiment analysis without surveys | Custom enterprise pricing |
| Polinode | Flexible data upload for any network type | Cloud-based security features | Basic analytical algorithms | Tiered SaaS pricing |
| Cognitive Network Analyzer | Microsoft 365, Google Workspace, Slack, HRIS | Privacy-first design with opt-in workflows | Patent-pending AI agents for interventions | Custom enterprise pricing |
The pricing landscape varies significantly. Microsoft Viva Insights offers transparent per-user pricing at approximately $3 per user per month, making it accessible for organizations already invested in Microsoft 365. Other platforms typically offer custom enterprise pricing based on organization size and feature requirements.
For comprehensive organizational visibility, Worklytics' ability to generate and push 400+ metrics from 25+ data sources provides unmatched analytical depth, particularly for organizations using diverse collaboration tools beyond Microsoft's ecosystem.
Selecting an ONA platform requires systematic evaluation of your organization's specific needs and constraints. Research shows that high performers are often not the most connected individuals in an organization but rather tend to be some of the most efficient collaborators, making accurate analysis crucial.
Consider these essential questions:
Data Source Requirements
Privacy and Compliance
Analytical Depth
Implementation Complexity
Budget Considerations
Future Scalability
Organizations should also consider their position on the AI adoption curve and whether their chosen platform can track and optimize new technology usage across teams.
For those concerned about employee resistance to office returns, ONA tools can provide data-driven insights into collaboration patterns that inform hybrid work policies.
The organizational network analysis tools market in 2025 presents diverse options for companies seeking data-driven insights into their workplace dynamics. Worklytics is a people analytics platform that specializes in aggregating work activity data while protecting privacy to generate insights, a critical balance in today's regulatory environment.
Each platform offers unique strengths: Worklytics leads in comprehensive multi-platform integration and privacy-first design, Microsoft Viva Insights provides seamless Microsoft 365 integration, AvePoint tyGraph excels in deep Microsoft collaboration analytics, Polinode offers flexible visualization capabilities, and Cognitive Network Analyzer pioneers AI-driven interventions.
The choice ultimately depends on your organization's specific needs, existing technology stack, and analytical maturity. However, for organizations seeking the most comprehensive view of their workplace dynamics across multiple platforms while maintaining strict privacy standards, Worklytics emerges as the leading solution.
With its ability to ingest data from 25+ tools, generate 400+ metrics, and maintain GDPR/CCPA compliance through sophisticated anonymization, Worklytics provides the depth and breadth of insights needed to navigate the complexities of modern organizational dynamics. As the workplace continues to evolve with AI adoption and hybrid work models, having a comprehensive ONA platform becomes not just valuable, but essential for organizational success.
Organizational network analysis (ONA) tools help uncover informal communication patterns, identify key influencers, and highlight silos within organizations. They provide insights into how information flows through an organization, revealing true collaboration dynamics beyond formal structures.
The ONA software market is expanding due to the increasing need for businesses to understand internal dynamics in complex, distributed work environments. The integration of AI/ML and GenAI in business intelligence software is also driving growth, enhancing data-driven decision-making.
Worklytics employs a privacy-first design, using data anonymization and aggregation to comply with GDPR, CCPA, and other data protection standards. This approach ensures employee confidentiality while providing actionable insights into workplace dynamics.
Worklytics offers comprehensive multi-platform integration, privacy-first analytics, and real-time insights. It stands out with its ability to ingest data from over 25 tools, generate 400+ metrics, and maintain strict privacy standards, providing a broad view of organizational dynamics.
ONA tools provide organizations with insights into collaboration patterns, productivity trends, and organizational dynamics. They help identify key influencers, collaboration bottlenecks, and opportunities for improving organizational effectiveness, supporting data-driven decision-making.
Organizations should evaluate data integration capabilities, privacy and compliance standards, AI-readiness, benchmarking capabilities, cost structure, and ROI. It's important to choose a platform that aligns with their specific needs, existing tech stack, and analytical maturity.
