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Salesforce’s AI Boosts Employee Productivity

In an era where every organization seeks an edge in efficiency, artificial intelligence has emerged as a key catalyst for productivity. From automating routine tasks to providing intelligent insights, AI is transforming how work gets done across industries.

A recent global survey by Slack's Future Forum found that approximately 80% of workers using AI believe it's already improving their productivity.

There is a significant opportunity for AI to free up time, enabling employees to focus on more meaningful work. Salesforce's new AI capabilities are poised to enhance employee productivity across various roles, including sales, service, marketing, software development, and beyond. Examine real-world impacts and research findings, and discuss how businesses can best harness these tools.

Salesforce's AI Products For Productivity

Salesforce offers a powerful suite of AI tools, anchored by Einstein AI and Slack GPT, that supercharge employee productivity by streamlining workflows, automating repetitive tasks, and delivering intelligent insights directly within the tools teams already use.

  • Einstein AI brings predictive analytics and automation to every Salesforce cloud. Whether it's sales forecasting, service automation, or marketing personalization, Einstein helps employees focus on high-value work instead of manual processes.
  • Slack GPT integrates generative AI into Slack, enabling smarter and more efficient communication. It can summarize threads, draft replies, and automatically surface relevant information, saving hours of back-and-forth and enhancing team alignment.

Together, these tools empower teams to make faster decisions, reduce busywork, and unlock higher performance across the organization.

How Salesforce's AI Enhances Productivity

What do these AI innovations mean for the daily work of a sales rep, customer service agent, marketer, developer, or manager? In short, Salesforce's AI acts as a "digital copilot" for employees, handling tedious tasks, offering data-driven suggestions, and speeding up workflows.

Let's look at a few concrete use cases across different domains:

  • Sales and CRM: Sales teams spend an enormous time composing emails, logging interactions, updating forecasts, and researching prospects. Einstein GPT tackles these chores head-on. It can automate administrative tasks and generate personalized emails and follow-up messages for salespeople, draft call summaries, and even suggest the next best actions for a deal.
  • Customer Service and Support: In service centers, Salesforce's AI is helping agents resolve cases faster and handle higher volumes. Einstein GPT for Service can draft tailored responses to customer inquiries by analyzing past case notes. The results are striking: In a real-world study at a Fortune 500 company, customer support representatives with access to an AI assistant were able to handle about 14% more inquiries per hour. Some companies even observed a drop in customer escalations and agent burnout.
  • Marketing and Commerce: Marketers using Salesforce can leverage Einstein AI to accelerate content creation and campaign execution. Einstein GPT for Marketing can instantly generate fresh, personalized content for emails, social media, or ads, tailored to each audience segment. For example, ecommerce teams can ask Einstein to write product descriptions or generate variations of an advertisement in just seconds. The AI essentially acts like a tireless, data-informed creative assistant.
  • Software Development and IT: Even technical roles are benefiting from Salesforce's AI. Einstein GPT for Developers is designed to boost developer productivity by generating code snippets and answering technical questions within Salesforce's platform. A Salesforce developer working in Apex can describe in natural language what they need, and Einstein will produce sample code or explain a concept, saving time searching documentation. This is similar to GitHub's Copilot, but tuned for Salesforce's ecosystem.
  • Workplace Collaboration: We've mentioned Slack GPT's ability to summarize conversations; consider how useful that is for a manager who was out of office and returns to 1,000 Slack messages. Instead of manually reading through each thread, they can get an instant digest of key points and decisions. Slack GPT can also provide writing assistance, helping employees draft clearer messages or adjust tone – a boon for non-native speakers or anyone crafting an important announcement. On the Salesforce platform side, Einstein’s AI can automate approvals and data updates through intelligent workflows. For example, if a sale closes, Einstein might automatically update the record, notify Finance, and create a task for the account manager, all without human intervention. These micro-automations across daily processes add up to significant time savings.

Improving Employee Experience

There are also qualitative improvements in employee experience. When AI handles the grunt work, employees report less stress and greater fulfillment in their roles. For example, the customer support team not only saw an increase in efficiency but also noted that new agents were yelled at less by frustrated customers, and employee turnover dropped as a result.

Adoption

Even the best AI tools can fail to deliver value if employees don't use them or don't trust them. One major finding from Slack's Workforce Lab survey is that having clear guidelines and training dramatically boosts AI adoption. This highlights a key responsibility for leadership and HR: provide direction on AI.

Challenges

One of the challenges of AI adoption is the growing concern surrounding data privacy and security. Many employees are eager to use generative AI but are unsure how to do so responsibly. There’s a gap between enthusiasm and know-how in terms of data governance. Businesses must educate their workforce on topics such as verifying AI outputs, avoiding the input of confidential information into public tools, and understanding the limitations of AI’s reliability. This could include human review checkpoints for AI-generated content, bias testing for AI models, and clear policies on what data can train the AI.

Best Practices

Lastly, companies should track the impact of AI initiatives. Just rolling out Einstein GPT or Slack GPT isn’t enough; managers need to ask, “Is this actually improving productivity or outcomes as intended?” This is where analytics solutions become invaluable.

By tracking metrics such as ai usage, usage per department, number of cases handled per agent, or even ai impact, organizations can gauge how AI is influencing work. If certain teams aren’t seeing improvements, it may indicate additional training is required, or perhaps the AI needs further tuning to the business context. Conversely, teams that show big gains can offer best practices to others. In essence, data-driven feedback loops will help fine-tune the integration of AI into daily operations.

Track AI Adoption and Productivity with Worklytics

To maximize the benefits of Salesforce’s AI (and any AI tools), organizations should also leverage analytics to track adoption and impact.

This is where a solution like Worklytics comes into play. Worklytics is a people analytics platform that helps companies gain visibility into how work gets done – including how new technologies like AI are being used across the workforce.

By integrating data from tools like Salesforce, Slack, Microsoft 365, and more, Worklytics provides real-time insights on collaboration patterns, productivity metrics, and tool adoption.

For example, Worklytics can show which teams are actively using Slack GPT or Einstein features and correlate that with improvements in output or reductions in meeting time. It offers dashboards to track AI adoption rates, identify departments that might need additional support or training, and even benchmark your organization’s AI usage against peers. Crucially, Worklytics does this while protecting employee privacy by aggregating and anonymizing data, so you get actionable metrics without intrusive monitoring.  

Conclusion: Embracing an AI-Enhanced Workforce with Confidence

By weaving AI into CRM workflows and collaboration platforms, Salesforce is enabling a future where employees can offload routine tasks to digital helpers and devote more energy to creative, strategic, and relationship-focused work.

In the context of Salesforce’s AI rollout, Worklytics can help HR and business leaders answer questions like: Are the new AI tools truly saving employees time? Which processes are speeding up, and where are the bottlenecks now? Are employees feeling more engaged as they spend less time on drudgery? By providing these insights, Worklytics allows organizations to verify the ROI of their AI investments and ensure that the workforce is indeed becoming more productive, not just busy.

Salesforce’s AI innovations, combined with data-driven oversight from platforms like Worklytics, offer a powerful recipe for workforce transformation.

The future of work is one where human talent and artificial intelligence work hand-in-hand – and with the right tools and mindset, that future is already within reach.

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